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The IPO SR Launches a New Campaign nefejkuj.sk (Don´t Fake)

You Don´t Fake – You Don´t Steal      
You Don´t Fake – You Don´t Risk      
You Don´t Fake – You Play Fair

From May 14, 2013 the Industrial Property Office of SR with the support of the World Intellectual Property Organization launches the campaign nefejkuj.sk to increase the moral awareness of the target group why not to support fakes and to point out that fakes can be dangerous and health endangering. Children in the age of 10 – 15 years are the target group of the campaign.

The web site nefejkuj.sk is linked to Facebook and Twitter. The design of the site is adapted to the format of tablet, android phone or computer screen. The content of the site is playful using positive examples of artists speaking about why they don´t “fake” and why fakes seem inappropriate to them.

On the webpage you can find two competitions. The competition for the "Best Icon Designer for Campaign nefejkuj.sk" in a part Creative Zone runs till the 1st December 2013 and for the most creative completion of comic "Bunny story”, main motto of which is to protect intellectual property rights.

As a part of the campaign are two questionnaire surveys of the public opinion. The first survey took place in September and the second one evaluating the campaign results is planned for December 2013.

On 15 October 2013 the educating road-shows to 8 Slovak schools start. Besides discussion on results of the creative intellectual work industrial property rights, illegal use and distribution of the copyright works we prepare concerts and autographs giving by artists that support nefejkuj.sk campaign.

Link to webpage
Download posters of campaign

Date: 27.9.2013

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