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The IPO SR Launches a New Campaign nefejkuj.sk (Don´t Fake)

You Don´t Fake – You Don´t Steal    
You Don´t Fake – You Don´t Risk 
You Don´t Fake – You Play Fair 

From May 14, 2013 the Industrial Property Office of SR with the support of the World Intellectual Property Organization launches the campaign nefejkuj.sk to increase the moral awareness of the target group why not to support fakes and to point out that fakes can be dangerous and health endangering.

Children in the age of 10 – 15 years are the target group of the campaign. Creativity, its supporting, importance and means of protection, industrial rights and illegal use and distribution of copyright works shall be highlighted by the campaign.

The web site nefejkuj.sk is linked to Facebook and Twitter. The design of the site is adapted to the format of tablet, android phone or computer screen. The content of the site is playful using positive examples of artists speaking about why they don´t “fake” and why fakes seem inappropriate to them.

Educating road-show in Slovak schools with the support of artists and sportsmen (concerts, autographing) is planned in the second half of the year. Questionnaires and public opinion surveys shall be also a part of the campaign.

The Picture of www.nefejkuj.sk

Date: 15.5.2013

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